SUMMARY

Creative, energetic professional with more than 9 years experience in graphic, Web and interactive design, production and development, branding, e-mail marketing and communications, project management, strategic planning, art direction and creative team management. Highly competent in both creative and technical aspects of design and development projects. Strong communication and interpersonal skills possessing the ability to work with individuals on all levels of an organization. Proficient in a wide variety of print, Web and new media design software.

EXPERIENCE

The Coca-Cola Company

Senior Web Designer
2006 - present

  • Responsible for redesigning The Coca-Cola Company’s worldwide employee site, All About Me in preparation for migration to a new content management system
  • Created detailed assessments of existing content, architecture, user interface and usability
  • Participated in the evaluation of the capabilities and limitations of the new content management system to establish how they would impact new user interface, site architecture and overall design
  • Designed, produced and updated graphics, banners, buttons, icons, HTML and Flash content for employee site
  • Designed collateral materials to promote All About Me in an effort to educate employees on the full range of features and services available through the site
  • Led and participated in creative brainstorming and strategic project planning

McKesson Corporation

Senior Graphic and Interactive Designer
2005 - 2006

  • Responsible for designing marketing campaigns that consisted of electronic and print materials to create brand awareness, increase event attendance and drive business results
  • Designed and produced print materials including fact-sheets, event invitations, trade-show booth graphics, posters and various collateral materials
  • Created interactive CD demos for multi-million dollar sales negotiations
  • Designed, produced, and deployed e-mail marketing campaigns and e-mail communications to customers, prospects and employees including a monthly e-newsletter distributed to more than 40,000 customers as well as a weekly company e-newsletter to more than 7,000 employees
  • Developed e-mail style guides and templates to facilitate consistent branding
  • Led efforts to ensure corporate adherence to Can-Spam Act and industry best practices
  • Trained creative team to design and deploy e-mail campaigns via e-mail vendor, silverPOP
  • Set up report-only accounts and trained project managers to pull reports and analyze metrics from e-mail campaigns to determine response and effectiveness
  • Participated in creative brainstorming, strategic project planning, and developing, implementing and documenting process improvements

Unibind, Inc.

Creative Manager
2003 - 2004

  • Managed creative department for international manufacturing company with annual revenues exceeding 65 million dollars
  • Responsible for project development, traffic management, project management, Web design and development, content management, search engine marketing, e-commerce planning, permission-based e-mail marketing, Flash design and development, worldwide newsletter, print advertising and production, branding, trade show display design, product catalogs, flyers, promotional materials, copywriting, editing, scriptwriting, video production and interactive product demonstrations

Graphic, Web and Interactive Designer
2003

  • Developed, managed and executed a variety of creative projects including design and development of internal sales site resulting in a shorter sales cycle and increased revenues
  • Responsible for redesign and development of corporate Web site, interactive product tours, redesign and layout of product catalog, designing marketing materials, corporate branding, creating and editing corporate newsletter distributed to more than 1,200 employees worldwide, Web content management, copywriting and print advertising

Surpass Software

Graphic, Web and Interactive Designer
2002 - 2003

  • Facilitated graphic design, Web design and content management and Flash design and development
  • Responsible for all aspects of print production, layout, product branding, software installer design and development, interactive product tours, editing, copywriting, print sourcing, proofreading and logo creation

N2H2

Web Site Analyst
1999 - 2000

  • Performed all aspects of Web site evaluation
  • Responsible for content review, site rating, new product testing, software testing, site debugging and user interface testing

Studiotonic New Media Design

Founder and Principal Designer
1998 - present

  • Founded design company offering consultation services, project management, Web design and development, Flash design and development, interactive presentation design, writing services, online media development, graphic design services, online branding, and environmental display design to corporate and nonprofit organizations including The Home Depot, The Coca-Cola Company, Turner Sports Interactive (NASCAR.com), Starwood Hotels and Resorts (owners of Westin and Sheraton), Levenger, TheGeneral.com, Metro Health and Grace Center of Pasadena

EDUCATION

Associate of Applied Arts Degree, Multimedia and Web Design

The Art Institute of Seattle

Bachelor of Arts Degree, English

University of Georgia


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